Partnering with Zain Telecom KSA to add SAR 200M in revenue
Context
- Telcos are unable to reach and manage SME Customers
- Need to lock Enterprises into Postpaid contracts, increasing revenue
Approach
- Set up a team of Hunters visiting the customer at their location
- Incentivize Partners with percentage of sales closed
Solution
- 100+ agents in 3 regions in KSA going door to door
- Speed of Deployment and reach will increase penetration
Outcome
- SAR 120M revenue added in 2 years
- Postpaid Penetration increased by 20%+
- Digital solutions being marketed to customers,
- increasing stickiness
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